Wednesday, May 6, 2015

The Truth about Business Communication "Essentials" Textbooks

The Truth about Business Communication Are you going to adopt a modern 'Essentials' textbook with extensive integration of mobile communication in every chapter, or are you going to saddle your students with a commonly adopted 'Essentials' text that is stuck in the last decade?

Because of complacency and a lack of knowledge about the topic, most business communication textbook authors are ignoring the mobile revolution. In fact, they’re pretending that it doesn’t even exist. In light of these facts, are your students being served well?

There is one author team that’s always on the cutting edge: Bovee and Thill. The fact, they are the only business communication textbook authors currently writing about mobile, which tells you everything you need to know about which author team conscientiously revises their books and keeps them current. (Bovee and Thill were also the first authors to discuss social media and digital communication in their texts.)

For example, does your "Essentials" textbook include these topics about the mobile revolution? (Bovee & Thill's "Essentials" text does.)

▪ The Mobile Revolution
▪ The Rise of Mobile as a Communication Platform
▪ How Mobile Technologies Are Changing Business
▪ Collaboration via Mobile Devices
▪ Business Etiquette Using Mobile Devices
▪ The Unique Challenges of Communication on Mobile Devices
▪ Writing Messages for Mobile Devices
▪ Designing Messages for Mobile Devices
▪ Optimizing Content for Mobile Devices
▪ Visual Media on Mobile Devices
▪ Creating Promotional Messages for Mobile Devices
▪ Research on the Go with Mobile Devices
▪ Integrating Mobile Devices in Presentations
▪ Job Search Strategies: Maximize Your Mobile

The great challenge of teaching a contemporary business communication course is helping students develop solid communication skills that are compatible with today’s business needs.

Writing, speaking, and listening skills are as vital as ever, but those skills have to be put to use in an environment that has been disrupted by waves of game-changing technologies in recent years.

One of the most disruptive changes to ever hit the field of business communication is taking place right now—and in fact, your students are probably holding it in their hands this minute.
That change is mobile communication, and forward-thinking companies are adopting mobile because it helps them work more productively and forge closer bonds with stakeholders.

Many companies find a need to embrace mobile for the simple reason that their customers and employees already have. You can’t communicate with people if you can’t connect with them, and that connection is increasingly made by way of mobile.

For wealth of business communication resources, visit

To order examination copies of Bovee & Thill textbooks, visit

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