Friday, September 30, 2016

Intuition vs. Thoughtful Decision: Finding the Right Balance

In business even the biggest companies don't always get it right. Things move very fast in the business world and we're all operating in a very fluid, and volatile, environment. While it's easy, in hindsight, to be critical of the blunders that even the most powerful organization in the world fall prey to, it's important […]

Wednesday, September 28, 2016

The Art of Creating Compelling Email Invitations

For many organizations, corporate events form a key part of the overall marketing strategy. Since the advent of email, it's no longer necessary to spend money on fancy paper invitations and the associated postage. However, that doesn't mean that style and etiquette are thrown out the window with a slightly less formal medium. Whether your […]

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Tuesday, September 27, 2016

A Step-by-Step Process for Evaluating Your Employer Brand

In a previous blog post, we talked about the importance of employer branding and why consistency and coordination between the marketing arm and the human resources arm are crucial. In this post, we're going to look at a practical, step-by-step approach to building that brand by applying some fundamental branding tips to the employer branding […]