News from around the world about business communication, business writing, mobile business communication, digital communication, and social media.
Sunday, November 1, 2015
Should Rank-and-File Employees Be Speaking on Behalf of Brands?
The question of whether front-line, everyday employees should be speaking on behalf of a company and its brand has been in the minds of business owners and executives for years. On the one hand, harnessing the full weight of a company’s workforce can put a lot of bodies into the marketing effort. At the same […]