News from around the world about business communication, business writing, mobile business communication, digital communication, and social media.
Wednesday, November 11, 2015
Avoiding the Pitfalls of Content Marketing
In today’s marketing environment, content is king. Content is what drives potential customers to your website and gets them to know your brand and what your organization has to offer. Often, potential customers are first and foremost content consumers. They don’t care about your products or services, but if you have something interesting to show […]