News from around the world about business communication, business writing, mobile business communication, digital communication, and social media.
Thursday, September 22, 2016
Maximizing the Impact of Your Employer Brand: Yes, You Have One!
When we talk about branding, we focus a lot on a company's corporate image: the impression the market has about its products or how its audience views its services. These are certainly important areas of focus for branding. One area that often gets overlooked, though, is the employer brand: how do current and potential employees […]
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