Tuesday, September 13, 2016

Business Communication Textbooks Have Wide Gap in Coverage

See on Scoop.it - Teaching a Modern Business Communication Course

An analysis of digital, social, and mobile media in business communication textbooks reveals Bovée and Thill's superb coverage far exceeds the coverage found in competing texts, which in comparison is shockingly incomplete and out of date.

Bovee & Thill's Online Business Communication Magazines's insight:
The latest editions of the business communication texts authored by Courtland Bovée and John Thill reflect the methods now used in the workplace, from interacting with customers on social media to recruiting new employees with custom mobile apps. All the books in this market do a good job of conveying the fundamental skills of business writing, but Bovée and Thill show students how to communicate using the latest tools and practices of modern business.
Three good examples of this unique coverage are the social model of communication, the authors' handy list of compositional modes for digital media, and the extensive coverage of mobile communication.

See on blog.businesscommunicationnetwork.com

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