News from around the world about business communication, business writing, mobile business communication, digital communication, and social media.
Tuesday, August 23, 2016
Content Marketers: What You Need to Know About Newsjacking
David Meerman Scott, a well-known marketing strategist, coined the term “newsjacking,” which he describes as “the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business.” He's even written an ebook on the topic: Newsjacking: How to Inject Your Ideas […]
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