News from around the world about business communication, business writing, mobile business communication, digital communication, and social media.
Thursday, October 15, 2015
Using Google Analytics to Track Social Media Strategies
It’s hard for marketers to escape the call to take full advantage of social media in their marketing efforts. The conventional wisdom is that it’s foolish to not utilize free or low-cost platforms like Facebook, LinkedIn and YouTube, which hold the potential to reach huge and targeted audiences; and, while some sites require payment for […]