Are you going to adopt a cutting-edge "Essentials" business communication textbook with extensive integration of mobile communication in every chapter, or are you going to burden your students with a commonly adopted 'Essentials' text that's stuck in the last decade?
Because of complacency or too little knowledge about the topic, most business communication textbook authors are ignoring the mobile revolution. In fact, they’re pretending that it doesn’t even exist. In view of these facts, are your students getting the best education possible?
There is one author team that’s always on the leading edge: Bovee and Thill. Truthfully, they are the only business communication textbook authors currently writing about mobile communication. This should tell you a great deal about which author team conscientiously revises their texts and will always keep them current. Bovee and Thill were also the first authors to discuss social media and digital communication in their textbooks.
▪ The Mobile Revolution
▪ The Rise of Mobile as a Communication Platform
▪ How Mobile Technologies Are Changing Business Communication
▪ Collaboration via Mobile Devices
▪ Business Etiquette Using Mobile Devices
▪ The Unique Challenges of Communication on Mobile Devices
▪ Writing Messages for Mobile Devices
▪ Designing Messages for Mobile Devices
▪ Optimizing Content for Mobile Devices
▪ Visual Media on Mobile Devices
▪ Creating Promotional Messages for Mobile Devices
▪ Research on the Go with Mobile Devices
▪ Integrating Mobile Devices in Presentations
▪ Job Search Strategies: Maximize Your Mobile
The great challenge of teaching a modern business communication course today is helping students develop solid communication skills compatible with today’s business needs.
Writing, speaking, and listening are as critical as they've ever been, but these skills are now going to be put to use in an environment that has been disrupted by waves of game-changing technologies during the past few years.
One of the most disruptive changes to ever affect the field of business communication is occurring right now, and your students are most likely holding it in their hands this minute. That change is mobile communication, and forward-thinking companies are adopting mobile because it enables them to function a great deal more productively and to forge closer bonds with stakeholders.
Many companies need to embrace mobile for the simple reason that their customers and employees already have. You can’t communicate with people if you can’t connect with them, and that connection is increasingly made by way of mobile.
Now you know the truth. Only one "essentials" business communication textbook covers mobile.For a wealth of material you'll find useful for teaching a course in business communication, we suggest you review these websites: Google+, Reddit, YouTube, LinkedIn, Facebook, and Twitter.
Make the right decision. When you consider an "Essentials" business communication textbook, choose the text that thoughtfully covers the most disruptive technology affecting the field, mobile communication.
The post Beware of “Essentials” Business Communication Textbooks appeared first on Teaching Business Communication.