News from around the world about business communication, business writing, mobile business communication, digital communication, and social media.
Tuesday, October 18, 2016
Driving Results Through High-Value Content
Recently, we did a presentation on strategic content marketing for the 2016 International Association of Business Communicators (IABC) International Conference, and we thought the continued and growing interest in the subject bears further discussion, especially for entrepreneurs. Many entrepreneurs may have heard the term content marketing without much context or elaboration. The Content Marketing Institute […]
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