News from around the world about business communication, business writing, mobile business communication, digital communication, and social media.
Thursday, October 22, 2015
The Impact of Technology on Storytelling
Marketers often like to talk about brand storytelling and, for many, a marketing strategy isn’t complete unless the brand is telling a compelling story. Brand storytelling represents the complete narrative you create for your audience—beyond your individual commercials, print media or website banner ads. As The Story of Telling notes on their website, “It’s about […]
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