Saturday, June 18, 2016

In Marketing-Of Any Kind-It Pays to Be Consistent!

What do your Facebook page, your primary business website, your Twitter feed and your direct mailing materials have in common? Hopefully it's a lot of things, and not just the fact that they are part of your content marketing and branding strategies. Although these are all different media, it's important to make sure that your […]
                    

Thursday, June 9, 2016

Sometimes You Really Shouldn't Connect With Your Audience

Most of the time I exhort the audiences I speak to-students, clients, conference attendees–to identify, analyze and work hard to connect with their various audiences. It's Marketing 101 and, generally, it makes good sense. But, I recently came across an example of when connecting with your audience might be at cross-purposes with an organization's mission […]
                    

Business Communication Technology Trends

Business Communication Technology Trends Learn the latest about business communication technology trends. Business communication technology trends Trends for business communication technologies This video: https://www.youtube.com/edit?o=U&video_id=QMskqadOvH0

Tuesday, June 7, 2016

CTAs Don't Belong On Social Media

Social media isn't about blatant promotion, it's about subtle connections. Yet every once in a while we find ourselves working with a client who (in our opinion) steps over the promotional line. CTAs (calls to action) don't belong on social media. Social is, or should be, more subtle. If you think about social media as […]
                    

Saturday, June 4, 2016

Ideas for Teaching Business Writing

Teaching Business Communication -



https://www.youtube.com/edit?o=U&video_id=1SyBNcwao6M



Ideas for teaching business writing are abundant in Bovee and Thill's Business Communication Blog.



Instructional techniques and approaches have taken on new dimensions due to the abundance of new topics now covered in the course, including digital communication, social media, and mobile communication. Bovee and Thill were the first authors to cover these topics in their textbooks, and they have a wealth of ideas to share with their readers on a regular basis about these topics, and many more.



The blog offers origial articles that help instructors focus their teaching to help students learn more efficiently and effective. Articles discuss a wide variety of subjects, including new topics instructors should  be teaching their students, resources instructors can use in their classes, solutions to common teaching challenges, and great examples of activities instructors can use in class.



This blog will help instructors keep current with the latest information and trends in the field. It will help with the updating of lecture notes with fresh material. Instructors will be able to enhance their research projects with the newest data. They'll be able to compare best practices from other instructors.



You'll appreciate the abundance of valuable teaching resources for your classes that Bovee and Thill provide. Visit these websites and take advantage of the wonderful classroom resources: Google+, Reddit, YouTube, LinkedIn, Facebook, and Twitter.



To order an examination copy of a Bovee & Thill textbook, visit this page.


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