Branding “From the Inside, Out”: Two Important Considerations

Generally, we advise clients to view their organizations, products and services from the “outside in.” In other words, they need to put themselves in the position of their desired audience and consider what is important to their audience, rather than what is important to them. Too often organizations talk about how they need to “communicate […]

                    

Introduction to Business Textbooks

Introduction to business textbooks are published by all of the major publishing houses. They tend to be imitations of one another with one exception: Business in Action. This is because this text uses a unique approach as compared to other introduction to business textbooks.
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Best Introduction to Business Textbooks

In the best introduction to business textbooks, you will study the concepts, principles, and operations of private enterprise. Among the best introduction to business textbooks is Business in Action by Bovee and Thill.
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Some Productivity Apps to Check Out!

Lately I've been receiving multiple submissions from random bloggers requesting that I share them on my site. It's something that I've considered doing and have had a “to do” item for some time to come up with some criteria for reviewing and potentially publishing contributed content, but I just haven't gotten around to it. Today, […]

                    

ALERT: The Process and Product in Business Communication

ALERT: The Process and Product in Business Communication The process and the product in business coimmuniccation is the approach taken by leading business communication textbook authors Bovee & Thill. Students using a textbook focusing on the process and product in business communication will be prepared for success in today's world of work. Adopt a business communication textbook that incorporates the process and product throughout the text. Visit http://ift.tt/1w9eY6u This video: https://www.youtube.com/watch?v=NMKi2MkwK2I

Ideas for Teaching Business Writing

Ideas for Teaching Business Writing Ideas for teaching business writiing can be gathered from a variety of sources. For example, ideas for teaching business writing are abundant on Bovee & Thill's Business Communication Blog. You can also get ideas for teaching business writing from Bovee & Thill's Pinterest page and from their magazines, all listed on the homepage of the blog. Visit Bovee & Thill's Blog: http://ift.tt/1w9eY6u THis video: https://www.youtube.com/watch?v=1SyBNcwao6M

Leveraging LinkedIn in Your Job Search

With graduations on the horizon many are actively engaged in job search. LinkedIn can be your best friend. It's probably no surprise that LinkedIn is a great tool for job seekers. After all, unlike other, more social, social media sites like Facebook, Twitter, etc., LinkedIn is intentionally geared toward the professional sphere. But, chances are […]