Managing and Monitoring Your Social Connections

Many small businesses understand the importance of social media for their marketing efforts. Their owners or managers may be active on a variety of platforms - from Facebook and LinkedIn to Twitter and Instagram - and many run blogs with information relevant to their target markets. At the same time, many small business owners are […]

                    

Blending Old and New Media for Advertising Success

Native ads-ads that reside seamlessly within content, giving the appearance of editorial material-have become increasingly prevalent as consumer adoption of mobile technology has skyrocketed. These ads can take many forms, and marketers are always in search of the next new thing that will enable them to cut through the clutter to deliver an experience that […]

                    

Being (Appropriately) Social Online: The Etiquette of Social Media Engagement

As the name suggests, social media is often a very informal means of conveying information. It's familiar, colloquial and often has a personal touch – it's social. So, when you're using social media to support your business' marketing needs, how should you behave? What's the appropriate etiquette? Generally, we advise clients to use the same […]